When was the last time you saw something really new?

Steve & Barry’s® is about change. It's about changing the way that consumers shop for their clothes and changing the way that retailers cater to them. Steve & Barry’s is about stripping away the gloss and giving consumers something real. The fact is that great clothing doesn't really have to cost that much. It's a simple idea, but also a big idea—big enough, that is, to turn the industry on its ear. By delivering on our promise to provide premium apparel at impossibly low prices, Steve & Barry’s is single-handedly changing the retail landscape. We're busting the model. Steve & Barry’s significantly impacts whole communities, rejiggers shopping patterns, alters local economies, and sometimes even changes lives for the better.

We currently operate more than 200 super-stores in 33 states and plan to open approximately 70 stores in 2007. Steve & Barry's shoppers typically pay 50% to 90% less for the same quality clothing found at competing department and specialty stores. How do we do it? We’re a company of engineers. We strive to find solutions in every corner of our business, big or small, that allow us to charge incredibly low prices. Our innovations extend from the way we buy paper clips and desk chairs to the way we ship and distribute our products. It’s in our culture and our nature to scour for savings wherever we can find them. We aspire to re-imagine the company daily.

Most of our stores are between 50,000 and 100,000 square feet, and offer casual wear for the whole family: a wide selection of jeans, t-shirts, sweatshirts, jackets, sweaters, polos, cargos, footwear, accessories, and more. We also feature licensed apparel from top American brands, including Marvel® Comics, WWE®, Hasbro®, General Mills®', Hershey’s® and Ford®, and the largest collection of collegiate licensed apparel in the nation.

In 2006, Steve & Barry’s made retail history when the company teamed up with NBA® star Stephon Marbury to develop the Starbury™ Collection of urban-inspired apparel and footwear. Perhaps no item reflects the extraordinary value of the Starbury Collection more than the groundbreaking Starbury II, a high-performance basketball sneaker that Marbury wears on NBA® courts. The Starbury II boasts a sleek design and is engineered with the same comfort, stability, and durability found in basketball sneakers that retail between $100 and $150—and it’s just $8.98.

This year, Steve & Barry's presents BITTEN™, a collection of high quality, affordable sportswear for women created by actress and fashion icon Sarah Jessica Parker. BITTEN reflects Sarah Jessica’s personal sense of style and taste. By August, the collection will comprise nearly 500 apparel and accessory pieces, each priced at $19.98 or less and designed for all ages and sizes.

Having grown up as one of eight children in a family facing financial challenges, Sarah Jessica experienced firsthand the struggle so many women face to dress in clothes they can feel really good about while living on a tight budget. BITTEN addresses this need with products ranging from wovens and suit separates to dresses, jeans, lingerie, footwear and more. As Sarah Jessica says, "Fashion is not a luxury, it’s a right."

What’s next? Steve & Barry’s is planning a series of blockbuster announcements over the next twelve months that will continue to shake the retail landscape. More stores, more customers, increasingly diverse product offerings and more incomparable values. We’ve proven that high quality doesn’t have to mean high price.

This is new. This is what we do. This is Steve & Barry’s.

History

Childhood friends Steve and Barry have been retail partners since they were teenagers living in suburban New York. The idea that developed into Steve & Barry’s® began when they started screen-printing T-shirts and selling them for $1 at flea markets across Long Island and New Jersey. In 1985, they opened a modest collegiate apparel store at the University of Pennsylvania. Steve & Barry’s quickly became a landmark destination, as students found they could purchase the same quality collegiate-licensed clothing sold at the campus bookstore for dramatically lower prices. The success of the store at the University of Pennsylvania fueled an expansion to other universities across the country. Steve & Barry’s mall superstore format began to take shape in the late 1990’s, upon the opening of its first mall-based location near Detroit, Michigan. In addition to providing a wide variety of collegiate-licensed items, Steve & Barry’s began to offer casual apparel for men, women, and kids. Steve & Barry’s continues to expand into more malls in communities around the country, as shoppers everywhere enjoy its groundbreaking values.