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Customer Survey

Thank you for visiting Steve & Barry’s. We appreciate your feedback! Please take a couple of minutes to complete this survey to help us to better serve you in the future.

Store location:
Date and time of visit:
Zip Code

Please rate the following aspect of our store as compared with other retailers on a scale of 1-10, with 10 representing "the best in the industry" and 1 representing "unacceptable."


  Unacceptable                 The best in the industry  
  1 2 3 4 5 6 7 8 9 10 N/A
1. Store hours
2. Cleanliness of the store
3. Quality of merchandise
4. Size selection
5. Clothing fit
6. Variety of merchandise
7. Price of Merchandise
8. Ability to find what you were looking for
9. Organization of products
10. Help from Sales Associates
11. Fitting room service
12. Check-out process
13. Return Policy
14. Overall experience

Age

Sex

Ethnicity

Marital Status

Number of children

What is the average amount that you spend in one shopping trip?

Annual household income

How often do you go shopping for clothing?

How often do you shop at S&B?
What types of clothing do you buy most often at Steve & Barry's?

How did you hear about S&B?

Please rank your top three, "1" being the most informative source.

Newspapers
Circulars
TV commercials
The news on TV
Radio commercials
Magazine
Surfing the Internet
E-mail
Direct mail
Word of mouth
            (from speaking with friends, family, co-workers,   etc.)

How do you usually hear about other clothing retailers?

Please rank your top three, "1" being the most informative source.
Newspapers
Circulars
TV commercials
The news on TV
Radio commercials
Magazine
Surfing the Internet
E-mail
Direct mail
Word of mouth
            (from speaking with friends, family, co-workers, etc.)

I purchase most of my clothing from

(Please rank your top three, “1” being the category from which you buy most of your clothes.)

Department stores (JCPenney, Macy's, etc.)
Designer brand stores (Guess, Diesel, etc.)
Discount stores (Wal-Mart, Marshall's, etc.)
Specialty stores (Old Navy, American Eagle, etc.)
Steve & Barry's


I identify my personal style most closely with

Sporty/Athletic
Trendy
Preppy
Hip-hop
Casual
Conservative
“Whatever, it's just clothes”


When I shop at Steve & Barry's, I usually buy clothes
(Check all that apply)

For myself
For my spouse/significant other
For my children
As gifts for friends or family


I shop at Steve & Barry's because

(Please rank your top three reasons, with “1” being the most important reason.)

The store is new to me
Other stores are too expensive
I'm getting a bargain
The quality of clothes is great
I like the style of the clothing
They sell university apparel
I like the logo T-shirts
I can buy clothes for my whole family
There is a wide range of colors and designs to choose from
The customer service is great
My friends shop there
I enjoy the promotions at the store
Other (please specify)


Has any of the following ever prevented you from having a great experience at our store, or from buying something you wanted?

(Check all that apply.)

Too big of a selection
Store was too messy or disorganized
Store was too big or confusing
Store didn't have my size
The clothes didn't fit
I didn't get the help I needed
Line was too long
Store was too crowded
I didn't like the style
Not satisfied with the quality of clothing
There was not sufficient lighting for apparel inside hanging cabinets
Other (please specify)


If we could do anything to improve your in-store experience, what are the top three thing you things you would like us to change?

(Please rank up to three choices, "I" being the most important to you?)
Improve the overall appearance of the store
Make sure the store is neat, organized and clean
Provide better customer service
Make it easier to find things in the store
Have a customer rewards program
Offer more contests
Host more fun events
Change the music and/or videos
Have a play area for my kids.
Have a store credit policy
Other (please specify)

Are the hanging bars (racks from which clothes hang) too high for you?

Would you benefit from a store credit policy?

Would a call button at the fitting room benefit your shopping experience?

Would it be acceptable for sneakers to be strung together loosely?
Please rank the following questions on a scale from 1-10,
with 10 being "extremely likely" and 1 being "not likely at all."
How likely are you to shop at S&B again in the future?
1 2 3 4 5 6 7 8 9 10
  How likely are you to recommend S&B to a friend or colleague?
1 2 3 4 5 6 7 8 9 10

What types of promotions or events would make your shopping experience more enjoyable ?

Additional Comments:


Email Address
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